Monday, April 11, 2011

beverage and instrument: tuned pale ale

I must say i giggled when i first saw this picture. It has always been a stereotype in my mind that the only people that use glass bottles as musical instruments were hilly billies. I love that fact that one company decided the reintroduce this "vintage" idea with Tuned Pale Ale. Kudos for such creativity. It has combined the fun and music, playing a fun game, and drinking all into one. I believe that people would be willing to try it for the "fun factor". That is a great hook to get a customer to try your beer over the hundreds of other choices in the beer aisle. I will be off drinking age in a month and i can't wait to try tuned pale ale, not only for the beer but to jam out on a beer bottle lol

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