I love the idea behind this new bottle design for coke products. Going green creates better efficiency of shipping space and storage with its square shape and a offset top for easier drinking capabilities. The article I read also talked about how it will be easier to crush in the recycling process, so it saves space in transporting there as well. At the same time, the coke bottle is one of the most iconic shapes of my life( mind you i am only 20) so what will win original shape of a coke bottle that is so recognizable to the world or the pressures of the green movement changing the bottle to a square shape.
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